Anchor Texts

Links usually consist of a URL and an anchor text. The anchor text is the text the user usually sees, while the URL is the link's internet address.

Links and their corresponding anchor texts are strongly considered by search engines when they create their indexes and determine a site's relevance in connection with a certain topic or keyword.

When you secure links for your site from other sources, make sure the link text used for that link is in tune with your link-building strategies.