Solicom helps businesses design, build, and adopt complete AI infrastructure. We're founded by Gert Mellak - someone who started in IT, spent 20 years in marketing, was an early AI adopter before it was mainstream, and automated large parts of his own agency's operations before turning that expertise into a service.
We're based in Madrid. We work globally. We speak English, Spanish, and German.
Gert Mellak's career didn't start in marketing. It started in IT - building systems, understanding infrastructure, thinking in terms of processes and automation. That technical foundation would turn out to be the most valuable thing he carried into everything that came after.
In the early 2000s, Gert moved into digital marketing and founded SEOLeverage - an SEO agency that would become one of the longest-running in Europe. Over the next two decades, he worked with more than 500 clients across industries: technology, healthcare, insurance, professional services, real estate, e-commerce. Companies like Regus, Musaat, and Mutuasport. Businesses in Spain, Germany, the UK, the US, and Latin America.
He developed the ERICA Framework - a proprietary SEO methodology that became the basis for his published book and his contributions to Search Engine Land, one of the industry's most respected publications. He built a team, built systems, and built a reputation for marketing that was accountable to revenue, not vanity metrics.
While most marketers were discovering AI in 2023, Gert had been quietly integrating it into his agency for years. It started with automating competitive research - work that used to take a senior analyst days could be done in hours. Then content analysis. Then reporting. Then client dashboards.
Each automation wasn't a gimmick. It was a production system - tested, refined, and running daily. His team didn't just use AI tools; they built an AI infrastructure that changed how the entire agency operated.
The results were unmistakable: faster delivery, higher quality output, lower costs, and a team freed up to do the strategic and creative work that humans actually do best.
That transformation - from manual, human-intensive operations to AI-augmented infrastructure - is exactly what most businesses need right now. They know AI is important. They've tried some tools. But they don't have the infrastructure to make it work at scale.
Solicom was founded to solve that problem. Not with theory. Not with vendor partnerships and reseller agreements. With the practical, hands-on experience of someone who actually built AI infrastructure for a real business and ran it in production for years.
We measure success in outcomes - time saved, revenue generated, costs reduced - not in hours worked or slides produced.
Every recommendation we make, we've either done ourselves or seen work firsthand. We don't recommend things we haven't proven.
AI is complex enough. Our job is to make it simple, clear, and actionable for your team.
We're not selling you a platform or a subscription. We're building infrastructure that you own, understand, and can maintain.
If AI isn't the right solution for something, we'll tell you. We're not in the business of selling AI for AI's sake.
Started in IT. Spent 20 years building marketing operations for 500+ businesses. Pioneered AI automation in his own agency years before it was mainstream. Now helps businesses build the same AI infrastructure that transformed his operations.
Author, SEO methodology developer, Search Engine Land contributor, and practical AI infrastructure builder.
James Schramko, founder of SuperFastBusiness, shares his experience.
Our office is at C/ Serrano 93, 28006 Madrid, Spain. But most of our work is done remotely - we've been working with international clients across time zones for over 20 years.
We work in English, Spanish, and German.
That was probably the most value I've received from a consultant in one short hour for the whole time I've been in business.
icacoach.com
To say that I am thrilled with the wonderful performance of Gert, Cristina and the rest of the team would be a gross understatement.
hackinglawpractice.com
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