Fractional CMO

Senior marketing leadership embedded in your team—strategic direction and accountability without the full-time cost.

What Is a Fractional CMO?

A Fractional CMO is a part-time Chief Marketing Officer who integrates with your leadership team to provide senior marketing expertise on a flexible basis.

You get the strategic thinking, experience, and accountability of a CMO without the commitment and cost of a full-time executive hire.

What You Get

  • Strategic marketing direction
  • Marketing team oversight and mentorship
  • Budget allocation and optimization
  • Vendor and agency management
  • KPI tracking and accountability
  • Integration with leadership team
  • Direct access for strategic decisions

Typical Engagement

Flexible arrangements designed to fit your needs and budget.

Time Commitment

10-20 Hours/Month

Enough time for strategic planning, team meetings, and hands-on guidance without the overhead of a full-time role.

Access

Direct Communication

Direct access via email, Slack, or phone for strategic decisions and urgent matters. No gatekeepers.

Integration

Leadership Team Member

Participation in leadership meetings and strategic planning sessions as a full member of your executive team.

CMO Responsibilities

Everything you'd expect from a Chief Marketing Officer, delivered part-time.

Strategic

  • Marketing strategy development
  • Annual and quarterly planning
  • Budget allocation and ROI optimization
  • Brand and positioning oversight
  • Market and competitive analysis

Operational

  • Team leadership and mentorship
  • Agency and vendor management
  • Campaign oversight and optimization
  • KPI tracking and reporting
  • Cross-functional coordination
Gert Mellak - Fractional CMO

Your Fractional CMO

Gert Mellak

With 20+ years of marketing experience across multiple industries and markets, I bring senior-level expertise to your marketing function.

I've led marketing for companies ranging from startups to established enterprises, and I understand what it takes to build marketing that drives real business results.

Ideal For

Growing Companies

Businesses that have outgrown DIY marketing but aren't ready for a full-time CMO hire.

Between CMO Hires

Companies in transition who need experienced leadership while searching for a permanent CMO.

Scaling Marketing

Organizations ready to professionalize and scale their marketing function with senior guidance.

Ready for senior marketing leadership?

Book a consultation to discuss how a Fractional CMO can help your business.

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